Election ’09: Levin and Smith Ads on the Airwaves
By Jon Whiten • May 6th, 2009 • Category: Blog, Politics
Mayoral candidates Dan Levin and Harvey Smith are finishing out the last week of this campaign behind new TV spots.
Levin’s ad features three of his council candidate running mates, and has the same look and feel (modern, digital, clean) of his web-only campaign issue videos. Levin and Ward C candidate Norrice Raymaker, as well as at-large candidates Emilio DeLia and Andrew Hubsch, all give a brief “Why I’m Running” statement in the ad, covering topics like the Journal Square Redevelopment Plan, nepotism and the city’s affordability.
Smith’s latest ad takes footage from the campaign’s crime rally in the Heights and keeps its eye on the crime issue, but in a more uplifting way than his last ad, which hit Healy on crime stats. His ad also features many of his running mates, though they linger more in the background at the rally. This spot, which focuses on solving the crime problem rather than the problem itself, remains positively upbeat, from the music to the font use to the phrase “a better Jersey City.”
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Jon Whiten is the founding editor of the Jersey City Independent; he now works for a public-policy nonprofit in Trenton.
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