Follow That Story: Bred in Jersey Won’t Re-Open After All
By Jon Whiten • Jan 20th, 2010 • Category: Arts, Blog, News
In early November, a car crashed into the Downtown urban style and design boutique Bred in Jersey, forcing the owners to close up shop for a while. At the time they told our Tipsheet that they hoped to re-open by the end of the month after redesigning the store.
Weeks turned into months, and the store didn’t open. Finally, the Bred in Jersey folks today announced they won’t be returning to the retail store after all.
Instead, they are launching a clothing line, jag saint joi, with the first collection — “Our Guilty Pleasure” — due out this spring. You can follow their moves on their new jag saint joi blog.
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Jon Whiten is the founding editor of the Jersey City Independent; he now works for a public-policy nonprofit in Trenton.
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