Two New Murals in the Heights Will be Unveiled This Week

The murals, while in progress, from Richard La Rovere (at left) and Megan Gulick (at right)

The Central Avenue Special Improvement District (CASID) will unveil new murals by artists Richard La Rovere and Megan Gülick along Central Avenue at a press conference this Thursday.

La Rovere’s mural, which is located on the side wall of .99 POWER at 387 Central Ave., depicts a bustling Central Avenue as it is today, to serve as a time capsule for the future. And Gülick’s piece highlights many of the signature landmarks in the Heights; her mural is on the side wall of Daisy Cleaners at 426 Central Ave.

“The addition of these works boosts morale within the business district,” CASID president Michael Yun says in a statement. “The growth of arts in the Heights will help stimulate our local economy, as it adds a creative outdoor gallery that will add pleasure to the shopping experience. I believe that this special twist will lead to increased shopping visits.”

As it pushes the Heights and Central Avenue as a “Main Street” destination, the CASID has put visual arts — specifically murals — front and center, whether by having artists paint area traffic boxes or by beginning a long-term mural project, in the hopes that the different programs will help turn the area into a new arts destination in Jersey City.

Jon Whiten

co-founded the Jersey City Independent. He is currently the Deputy Director of New Jersey Policy Perspective.