New Video from Titus Andronicus is a ‘Love Letter’ to New Jersey … and Jersey City

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The New Jersey natives that make up Titus Andronicus came up with a very Jersey-proud way to market their new Jersey-centric video for “No Future Part Three: Escape From No Future.” Over the past few weeks, the band’s team has been reaching out to Jersey-based publications, websites and fans to coordinate a web-based statewide video premiere today.

“Whether you have a video store in New Brunswick, you run a poker blog in Atlantic City, you manage a record shop in Princeton, you have a blog about Seaside Heights, you are a Sparta stoner with a sweet new flatscreen, you are a mechanic in Clifton with a video projector and a white wall or you are the Newark Star-Ledger, it’s your God-given right, scratch that your RESPONSIBILITY to participate in the premiere of this video,” read the message sent to organizations all over New Jersey, including this one.

The video itself, keenly directed by WFMU’s Tom Scharpling, takes viewers on a little tour of New Jersey as it follows the band playing at a number of locales. It proceeds from morning in the Pine Barrens to the Asbury Park boardwalk to Little Egg Harbor to a sweaty New Brunswick basement show, before finally ending on the rooftop bar of Downtown Jersey City’s Iron Monkey. All of the setups are shot beautifully, but any Jersey City resident will have a special little place in his or her heart for the nighttime shots here, with the band illuminated by minimal lighting on the roof and the glow of the surrounding empty office suites providing a backdrop. (Congrats to JCI Facebook fan Matthew Brown, who won a $50 gift certificate to the Iron Monkey in our Facebook contest this morning.)

“We know well how our state has a way of instilling in its citizens a certain sense of underdog pride – for all of its faults and flaws, it is home, and for all that we may dream of escaping it, we never hope to forget it,” the band’s frontman Patrick Stickles says. “These themes of regional identity, the way that a sense of heritage informs our behavior, run throughout our latest album, The Monitor, and with this video we intend to manifest them visually.”

In fitting fashion, the band caps off the big Jersey Pride day with a show tonight at Maxwell’s in Hoboken. But if you don’t have tickets, you’re out of luck: it’s sold out.

Jon Whiten

co-founder of the Jersey City Independent; he now works for a public-policy nonprofit in Trenton.

  • http://profiles.google.com/elizabethwg Elizabeth Weill-Greenberg

    best. video. ever.