Educational Arts Team’s New Website Highlights the Non-Profit’s Triumphs

EATThe Educational Arts Team (EAT) is a private non-profit organization that develops and conducts educational and social skills workshops for children, family, and teachers throughout Jersey City. EAT is best known for Camp Liberty, a popular summer arts camp currently featured in a story about Liberty State Park in the summer issue of JCI Magazine.

According to Executive Director Carmine Tabone, the EAT is currently spearheading a project called Theater Arts Integration, which began in September 2011 and will continue until June 2014. Theater Arts Integration brings age-appropriate theater arts integration lessons into second and third-grade classes at low-achieving JCPS schools. The goal of these lessons is to improve reading and writing and to create assessment instruments, portfolio activities, and rubrics to evaluate the theater arts standards.

The EAT has published findings for students participating in the project for the 2011/2012 school year. Most notably, in the schools where the project was implemented, those students who received arts integration language arts instruction had passing rates on NJASK that were over 10 percentage points higher than the overall school passing rates for their schools in both reading and mathematics.

Not many people, however, are aware of the impact that EAT has in schools throughout Jersey City. Recently, the EAT hired Jersey City-based branding specialist and web designer Susan Newman to lead the non-profit’s rebranding efforts.

“The Educational Arts Team first contacted me about six to nine months ago. We had a meeting where I met about four team members and we talked about what they had currently, in website design, social media and their print marketing,” says Newman. “Then in the beginning of this year, they got back in touch and said they wanted to move forward with me and create a new website. So, we talked and the designs began.”

Goals for the new website included the creation of a professionally branded design and color palette, the addition of social media sharing, and the creation of an easy way for EAT employees to add and edit the site’s content.

Newman has been living in Jersey City for eight years, and many of her clients are based in Jersey City and Hoboken. Her Jersey City client list includes the Actors Shakespeare Company at NJCU, Goehrigs Bakery, Cat & Moon Productions, John Crittenden, DC Travel, Central Avenue Special Improvement District (CASID), Rising Tide Capital, the Hudson County Coalition, and Camille Cesari & Loveprint Jewelry. Next Monday, July 29th at 10 am, Newman will be a guest on the Internet radio show “The Techno Granny.”

Those who would like to learn more about the EAT and its efforts to improve education throughout Jersey City can read more on the organization’s website. This Friday, July 26th at 11:15 am, the public can also enjoy a free play performed by Camp Liberty campers.


Laryssa Wirstiuk

is a writer who teaches creative writing at Rutgers University. Born and raised in the suburbs of northern New Jersey, Laryssa moved to Jersey City because she was curious about the city where her mother was raised. Check her blog Craft Your Drafts.