El Gordo Restaurant Set to Open in Jersey City Heights

El Gordo Restaurant ribbon cutting – Courtesy CASID, photo credit William Spencer


The following press release was sent from the Central Avenue Special Improvement District Management Corporation (CASID) announcing the opening of El Gordo Restaurant:

December 21, 2016

“El Gordo Restaurant” Expands Cuisine In Jersey City’s Restaurant Row; Central Avenue Shopping District

The Central Avenue Special Improvement District Management Corporation (CASID) is pleased to announce “El Gordo Restaurant” and their delicious Peruvian cuisine has come to Jersey City. They will be open for business starting 11 am on Friday, December 23 at their new location, 291 Central Avenue in the Jersey City Heights.

Mayor Steven Fulop, Councilman Michael Yun, the Jersey City Economic Development Corporation, the Hudson County Chamber of Commerce, and the CASID joined El Gordo Restaurant to welcome the latest addition to Jersey City’s growing Restaurant Row during an official ribbon cutting ceremony last week.

“The opening of El Gordo Restaurant is thrilling for our main street community,” says Sanford Fishman, CASID President and longtime pharmacist at Bond Drugs. “Most importantly, it is a family owned small business that is growing into Jersey City. They bring more than twenty years’ experience in the restaurant industry and are ready to serve local residents, shoppers, and foodies. They have invested and completely renovated the storefront space at 291 Central Avenue beyond recognition demonstrating a commitment to elevate the dining experience in the shopping district.”

El Gordo Restaurant has served authentic Peruvian cuisine to the tables of multi-cultural families across the Paterson/Passaic area for the past twenty years. The spices, ingredients and love put into their food makes everything on the menu authentic. Customer favorites include Pollo a la Brasa and Lomo Saltado. Exceptional dishes, outstanding quality, and impeccable service hones in on the pillars of why they successfully create a real Peruvian cuisine experience.

“We are so excited to be opening our fourth location in Jersey City,” says Lizeth Morales CEO at El Gordo Restaurant. “Everyone here has been so welcoming which confirms we made the right decision to expand into Hudson County. We are ready to take Jersey City’s Restaurant Row up a notch with a new flavor of Peruvian cuisine. Don’t forget to have the green sauce on the side, we are well known for it.”

For more information on El Gordo Restaurant, visit ElGordoChicken.com.

For more information from the Central Avenue Special Improvement District Management Corporation, visit JCHeights.com.

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Catherine Hecht

is the owner of Harmony Media, NJ, the publisher of Jersey City Independent and blogs about urban gardening at dig a path. She’s lived in Jersey City since 1999 and resides in the Heights section with her wife Beth Achenbach, they were the first couple to file as legal domestic partners in Jersey City. Cat has over 10 years experience in communications, marketing and publishing, she’s studied anthropology, art history, woman & gender studies, botany, ethnobotany, and herbology and she is a graduate of the Rising Tide Capital Community Business Academy. She is also is a community activist, registered voter, gay rights activist, art lover, gardener, environmentalist, and an animal advocate.