UPDATED AT 6:05 PM: We’ve reported that a controversial flier has circulated around Jersey City with the false claim that Senator Brian Stack has endorsed city council candidates Omar Perez and Sue Mack. The flier also prompted a threat to file a complaint with ELEC by At-Large Councilman Ray Velazquez, who said that the flier [...]
Jersey City councilman Steven Fulop’s decision to back the slate of candidates that ended up sweeping April’s Board of Education (BOE) election was, at least in part, done in preparation for his 2013 mayoral bid. The strategy goes beyond getting in good with parents or building a citywide political profile, though. It could be the digital foundation for his mayoral campaign’s volunteer organizing and fundraising army.
How did Jersey City’s mayoral and City Council candidates use emerging web campaign technologies to bolster their bids for office this spring? With the hangover from the elections receding into the background and the runoff passed, we take a look at how well the campaigns integrated new technologies into their own strategies, and what impact that had on the outcome.
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